A lot of Coaches who are first-time authors worry their writing isn’t good enough: is this you?
It might be, because believe it or not, everyone makes mistakes at the craft level.
But the good news is, whatever mistakes you’re making, they usually fall into one of these six categories…which means it’s easy to find and fix them.
And even if you think your writing is good enough, these steps will help you make sure because nine times out of ten, you’ll discover something you didn’t know before that you can apply to your writing.
Before we dive in however, a cautionary note if you have a work in progress: when you get granular with your writing as we’re going to do, it’s easy to get caught up in making endless changes to individual sentences in your manuscript.
And if you don’t have a structure in place, that’s is a self-defeating exercise because your structure is crucial to understanding what to put in your book, and more importantly, what to leave out.
So for the purpose of practise, try extracting or writing a paragraph or two to work on separately from your manuscript, then integrate what you learn as you move forwards.

1. Why Clarity Matters
Your writing should be clear and easy to understand and constructed with the reader’s understanding in mind. It’s not about trying to sound clever or esoteric, or ‘literary’. It’s about using clear and engaging language.
Moreover, readers read at age 12 to 13 – not because they’re stupid, far from it – but because that’s the level of language we use on a day-to-day basis. So when you’re writing, ask yourself, can a 12 year old understand what I just wrote? And if not, re-write it in a simpler way.
Write Sentences with Movement
Think of sentences like a scene from a movie with actors (subjects) and their actions (verbs) so the actors and their actions become key to each sentence.
Avoid cliches and wishy washy phrases because they’re usually generalisations which make your writing fuzzy. What we’re looking for is specific, concrete details so we can see the scene. Ultimately, clear sentences make clear paragraphs make clear chapters.
Also, eliminate unnecessary words like be, of, should, could and might which make sentences long-winded and clunky. Aim to reduce them by about half. To do this, go back and look for the actors and their actions – the working words which move your sentence forward – and put them together so you can more easily see which words are excessive.
Avoid the Passive Tense
The Passive Tense or Voice puts the subject (the actor) at the end of the sentence which removes the agency s/he has over her/his actions and slows down the sentence.
Here’s an example: the files were opened by Anne.
It makes the actor (Anne) unimportant, and then you lose reader engagement.
Instead you should say, Anne opened the files, because it sounds more immediate and natural, right?
Always give your characters agency over their actions. Keep them front and centre by using the active voice.
Do this by choosing an active tense. Present simple (Anne opens the presents) or Past simple (Anne opened the presents) work perfectly. Decide how you want to tell the story and stick to it.
Avoid Nominalisation
Nomina-wha’? Nominalisation is when you turn a verb into a noun and use a weak verb instead. Like this:
- He made an announcement instead of saying, he announced.
- He reached a decision instead of, he decided.
- He gave an instruction instead of, he instructed.
Look out for: give, have, make, reach and take and see if you’re hiding verbs this way. Then remove them and go for the active verb instead.
Reminders and questions:
Ciara dodges a puddle and slows from a jog to a walk. Panting, she puts her hands on her hips then she crouches and tightens the shoelaces of her Nikes.
What examples can you think of?
It’s important to avoid using descriptors like the tall girl because it’s vague rather than specific so you can’t see the girl. Also, it’s too subjective because what you think is tall could be different from what your reader thinks.
The same applies with: excellent, large, big, small, some, better, very. You get the idea.